In a sports marketing class, my group was tasked with assuming the role of a lesser-known sport and pitch a sponsorship to a well-known brand. We became competitive Spikeball's marketing team and we started creative our pitch to Supergoop for a sponsored tournament. As creative director of our team, I was responsible for overseeing all of our logo creation, brand guidelines, graphics, and designing an impressive final pitch deck.
We decided to pitch our partnership for a Texas tournament called the "Rock Rock Challenger". Based on the research that we did on our target demographic, the tournament itself, and branding of similar tournaments, I based to hone in on the two themes of Texas and the heat. I wanted to give our potential sponsor choice, so I drafted two logo routes based on our themes.
The Supergood Heatwave Classic
The Supergoop Roundrock Challenger
Once I refined my logo ideas with my team, I set about mocking up some images to give our potential sponsors an idea of what their investment might look like.
The last step in my role as Creative Director was to create a compelling pitch deck. My goals with this design were to be brand cohesive with Supergoop, present our proposal clearly and simply, and make a dynamic slide deck that feels like it flows. I used bright colors and symbols to guide our viewers through our presentation and support the proposal that we crafted.
