In a sports marketing class, my group was tasked with assuming the role of a professional sports team and creating a marketing plan as if we won the championship. We decided to become the Detroit Lions and create a plan for their Superbowl win.
First I tapped into a few key elements of the franchise that would make our campaign connect with the Lions' loyal fanbase. We learned that the idea of Ford field as the "Lion's Den" was a huge unofficial symbol of the fandom. We also wanted to incorporate the Detroit 2024 NFL Draft into our plans and use our team's success as a springboard into our home draft.
After we gathered all these element, I created a plan for the graphics and their roll out. Social media was pivotal to uniting our fanbase, but I also wanted to make a point of creating a tangible Lions atmosphere in the city. With this idea in mind, I created billboards that would create a physical interaction between fans.
I also created a series of images to be rolled out across the Lions' social platforms:
Finally I created some assets to capitalize on our win and drive viewers to next season's NFL draft:
